Business of Medicine

The Business of Medicine - part of the TGH-USF Physician Leadership program - will cover important financial, regulatory, operations, and marketing skills needed to make critical decisions. 

This course is part of the TGH-USF Physician Leadership program. Please click here to learn more about the program.

Course Learning Objectives

  • Review of concepts in financial management and accounting including budgeting, return on capital, understanding balance sheets, cash flow, debt, and different financial instruments.
  • Fundamental concepts in operations management, building and managing effective supply chains, and lean and six sigma principles for operational excellence. 
  • Case studies of effective management in healthcare through effective financial and operational strategies. 
  • Strategies for effective marketing for healthcare organizations, brand management (building and strengthening the brand), foundations of customer service and quality of care, and how to be a customer-focused organization.


Instructor Name

University of South Florida

Instructor's Organization

USF Muma College of Business - Center for Analytics and Creativity